Customer Loyalty

The changing landscape of building consumer trust and loyalty
Customer Loyalty

Key customer loyalty trends 

Businesses around the world always want a large base of loyal customers. Those who stick with your brand for a considerable period of time tend to recommend your products and services to friends and family, providing positive feedback and reviews. With increasing use of social media platforms, messaging platforms and discounting techniques, consumers are given more choices than ever before. Perhaps as a result of this, nearly two-fifths of consumers agree that they feel less loyal to brands and companies than they did a year ago, as mentioned in the DMA Report How to win trust & Loyalty .

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