Customer communications are changing. The question is, how much? 

In our new eBook, you’ll read about the relative strengths of physical and digital communications and – importantly – discover some of the ways we’ve seen customers successfully blend the two.

Every day, we talk to customer experience professionals who want to use digital channels to make their transactional communications cheaper, smarter and more effective.
 
Digital has a lot to offer, but paper’s going nowhere. The real challenge facing customer experience managers and senior marketers is knowing how best to use those physical and digital channels together to improve service and efficiency, without compromising effectiveness.
 
In our new eBook, you’ll read about the relative strengths of physical and digital communications and – importantly – discover some of the ways we’ve seen customers successfully blend the two, in order to:
 
  • Improve response rates
  • Cut mailing cost
  • Improve customer experience
 
We’ll also share some tips to help you maximise the value of both your paper and your digital work.

 

Fill in your details below to download our eBook: "Using paper and digital together"

Paragon protects your data and respects your wishes. We will not share your data with third parties. Read our Privacy Policy here.