Hyundai

Multi-channel, integrated marketing campaign for Hyundai's new KONA SUV

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Online and offline campaigns

WHAT OUR CLIENT WANTED

Hyundai wanted to interact with existing and prospective customers using both online and off-line direct marketing channels. They needed a team who could help them to plan, create, and deliver engaging communication.

WHAT WE GAVE THEM

Paragon’s team designed, created, and delivered multi-channel, integrated campaigns; tailoring the creative and messaging to the customers’ profile and position in the sales cycle.

WHAT WAS THE IMPACT

Both existing and prospective customers became more engaged with Hyundai’s messaging. This uplift in customer interactions fed through to an uplift in sales for the business.

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