Introducing...Valentin Quisquater

Valentin Quisquater

Valentin lives in Arlon in Belgium, just over the border from Luxembourg. He’s recently joined the business and will be working as the Marketing Manager for the Asset, Wealth and Pensions team based at PCC Luxembourg.

So Valentin, what your role and what will you be doing for the business?

I’m the Marketing Manager for the AWP team here in Luxembourg, and while most of the work I do will be focused on Lux, I’ll also be helping out the team in the UK too. I’m here to help promote the company all over Luxembourg, making sure Paragon gets to the front of our potential clients’ minds.

Very cool! And what’s your background?

I grew up here in Arlon and went to university to study near Brussels for a degree in Marketing and Entrepreneurship. From there I moved directly to a startup, working in marketing and sales. Since then I’ve worked for a number of different companies, moving into bigger and bigger organisations each time.

Sounds like you’ve come to the right place. What’s your way of doing things? Is there a major difference between how marketing ‘works’ in Belgium, Luxembourg, France and the UK?

I’d say my core skills are in lead generation and brand awareness. I’ve worked in marketing for around five years, and have definitely found a different approach from one country to the next. Whether you go ‘digital first’ depends on the country. For example, in France, you can't always rely on physical events, so you focus on digital activities a lot.

In Luxembourg it’s more traditional. Prospects like to read about you, in newspapers, at events and conferences. You have to find the right balance between the two. One brings leads, the other visibility. For PCC Luxembourg, it'll be a mixture of both. For me, my first priority is the web - making sure we have a clear message and that people who visit our page understand it, and find what they are looking for.

What did you know about us before you joined the company?

Honestly? Nothing at all. I opened the door when I visited the site and saw these giant printers, so that gave me an idea.

Ok we’ll move on from that one! What are your first impressions so far?

A huge positive surprise for me has been the people. Before this I came from a German company – I was based here and looking after France, Belgium and Luxembourg.

That was my worry before joining PCC - external distant control. It's actually the opposite. Here we get to be more autonomous. We get to try things and experiment. Everyone is super friendly. 

That’s what we like to hear!

I like to have full responsibility. If you want to change, you can do it – nobody is telling me that there’s only one way to do things.

Well it looks like you’ve got it. How will you be helping our clients from the AWP sector?

I'll bring a more digital approach to marketing, using the various platforms available to us to help our clients in AWP and Luxembourg.   

Ok, great. I’m going to move onto a few other questions which might seem strange, but I assure you they’re totally normal. What did you have for your tea (dinner) last night?

We got a takeaway curry from a place down the road. My girlfriend and I alternate home working so we can look after our dog Boulette, and it was my turn to cook so we got a takeaway.

A classic British meal. Do you have a favourite sandwich?

No I don’t have a favourite sandwich, sorry.

Honestly it’s fine. Do you have a favourite or least favourite word?

No, not really. I read a few of the other recent interviews and knew you’d ask me this. I don’t get annoyed very easily. I’m a very patient man.

I’m beginning to think my line of questioning might be ineffective here. One more – how’s lockdown been for you? What do you like to do in your spare time?

I like to do a lot of walking, but during lockdown I’ve been doing a lot more chilling in front of the TV! Otherwise, I love to go out, meet friends and drink beers.

That’s the stuff! One more stupid question. Who’d be the worst person to get stuck in a lift with?

As I said earlier, I don’t really get annoyed or impatient, so I’d probably be ok in a lift with most people. But I’ll say, any of these super famous Tik Tockers, Youtubers, or the Kardashians. 

See, even the most patient people have limits. Thanks Valentin! 

You can read Valentin's latest article, published in AGEFI, talking about digital transformation in Luxembourg here