Paragon Sounds Podcast Episode 4

“Innovations in mail planning data" With Ian Gibbs from JICMAIL

Paragon Sounds Podcast Episode 4
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In this episode we will be joined by Ian Gibbs (Director of Data Leadership and Learning) from JICMAIL

Ian will be sharing with us some of the key facts and findings from their consumer research and explain how this new data can help agencies and organisations towards their mail campaign planning.

 

About our guest

JICMAIL is a joint industry committee for mail which delivers industry-standard audience measurement data for advertising mail and door drops.

JICMAIL is gathering new data for mail, producing metrics relating to its reach and frequency that sit alongside those for all other major channels. This means for the first time, mail can be planned in the context of, and in head-to-head comparison with, other media.

Supporting links

 

Watch our Soundbite | Episode #4