Paragon Sounds Podcast Episode 5

In this special two-part episode, we are joined by Neil Starkey, European POS Design manager for food giant Kellogg’s

Kellog's Case Study

Part 1: A Voyage of European Consolidation with Kellogg’s.

In Part One of this episode of Paragon Sounds, John speaks to Neil about the challenges and successes he and his Point of Sale design team have experienced throughout their journey, during which they have successfully consolidated the manufacture and distribution of Kellogg’s POS items for their European markets. 

Part 2: Sustainable Innovation

In Part Two, Neil discusses how innovation and sustainability are at the heart of everything he does at Kellogg’s, as well as how he empowers his team to constantly innovate the products they deliver. Neil also takes us through the science and data that go into making a great Point of Sale piece.

Explore more episodes

“Innovations in mail planning data" With Ian Gibbs from JICmail

Acquisition & the Consumer Mindset with guest Tim Bond

Building blocks of your customer experience with Neil Clayton

“Addressing the Myths around paper” with Jonathan Tame of Two Sides.