Getting travellers engaged with a digital solution
Our client, a major group of specialist travel brands, required a robust, data-driven CRM solution capable of delivering personalised communications to key customer segments. They needed a powerful solution that would enable their goal of greatly increasing customer engagement levels.
Acting initially in a consultative capacity, we worked alongside our client’s stakeholders to design a solution to suit their needs both now and in the future. We incorporated best-in-class partner solutions, such as Apteco FastStats, for detailed data analysis and report visualisation, before exporting data into Salesforce Marketing Cloud. We then harnessed these tools to power personalised marketing communications. We supported our client’s team with implementation, integration, training and enablement. We also provided ongoing data insight, reporting, testing and recommendations for optimised email design and content.
Our solution has enabled our client to create emails in significantly less time via a drag-and-drop email builder, and we also delivered a reduction in costs through better targeting and increased ROI from conversion to booking.
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