Acting initially in a consultative capacity, we worked alongside our client’s stakeholders to design a solution to suit their needs both now and in the future. We incorporated best-in-class partner solutions, such as Apteco FastStats, for detailed data analysis and report visualisation, before exporting data into Salesforce Marketing Cloud. We then harnessed these tools to power personalised marketing communications. We supported our client’s team with implementation, integration, training and enablement. We also provided ongoing data insight, reporting, testing and recommendations for optimised email design and content.