Our client recognises the value of personalisation in marketing communications and takes active steps to ensure direct, individual dialogue with customers wherever possible.
The company were looking to introduce highly individualised, personal direct mailings to their customers for selected campaigns, to provide one-to-one physical communications that underpin their ongoing digital communication activity.
Our client has benefited from the ability to deliver highly customised, short print runs of direct mail communications. The one-to-one communications have quick go-to-market speeds so enables time sensitive promotional offers to be included, that are highly relevant when received by the customer. The direct mail campaigns have received high engagement rates with feedback from customers welcoming the perceived one-to-one dialogue of these campaigns.
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