What Our Client Wanted
The Prince’s Trust is one of Britain’s best-known charities, supporting thousands of young people every year to get their lives back on track. They needed to transform their Future Steps challenge into an app, allowing workplace teams to get fit and raise money for The Trust. The requirements for the app were to streamline the process of signing up, raising money, tracking steps or other activity. It would also share progress via social media and reduce the administrative burden on the Future Steps campaign team. Our client had a tight schedule and needed to be ready for initial release within 10 weeks, so we had to hit the ground running.