What the new Consumer Mindset means for marketing?
Consumers make decisions every day which impact your marketing communications. The relationships between consumers and brands are volatile, with consumers starting to consider whether they should stick with what they know, or whether they should try something new. According to the DMA Report Acquisition and the Consumer Mindset 2019, 61% of consumers switched at least one brand last year. Some are now ready to try limited-time calls to action and willing to experiment with new innovative brands. Read the latest trends below to see how you can deliver exceptional service to your consumers using the channels they prefer.