Marketing, Planning and Analytics

Mining data for patterns and signals to find actionable insight. We provide strategies to better engage your customers and prospects

Insight based, outcome driven communications

We analyse our clients data and spot the patterns that provide a deep understanding of their customers and prospects. Our marketing, planning and data teams refine the findings, using research and behavioral psychology to deliver the most effective and engaging communications.

Benefits

• Improves targeting to reduce wastage and increase responses

• Provides better strategies to acquire and retain customers

• Utilises data to generate better, more individualised communications

Features

Creative concepts, critique, planning, and development

We identify key points of intervention to improve customer experience, as well as targeting, channel candidates and testing opportunities.

Data sourcing and purchase, direct media channel selection and media booking

Our experts will determine the perfect channels to reach and influence your customers and prospects, and we’ll isolate what messages and media worked, as well as what didn’t, ensuring that future activity can be refined and improved.

Text mining and sentiment analysis

We use computational linguistics, text analytics and natural language processing to identify and extract the key data that ensures campaign success. We help clients to understand the root causes of customer behaviour, and help to prevent unwanted contacts into your organisation.