What our client wanted
With several brands to manage and hundreds of hotels in the UK alone, AccorHotel’s challenge was to achieve standardisation and increase brand control and visibility, whilst reducing costs. Previously, each hotel had the responsibility for ordering their own operational and marketing print from their own supply chain. There were in excess of eighty print suppliers being used. The challenge was to control cost, timescales and to better control brand guidelines. Stock obsolescence was also a challenge for this chain, with the marketplace changing constantly.