What our client wanted
Kellogg’s promote and sell their products via major retailers and wholesalers on a global basis and required a strategic partner to support the design, production, fulfilment and logistics of their point-of-sale (POS) materials including temporary, semi-permanent and permanent freestanding display units. Kellogg’s needed a solution that met their needs more closely than the incumbent service provider had, which offered more cost efficiency with a dynamic approach, and better technology. Innovation was key for a client that wanted to reduce plastic usage in favour of more environmentally friendly materials.